Guides

Plain-words help for franchise owners and the operators who run their stores. New to the language? How store owners talk about it.

• Why a franchise store can miss its returnA famous name does not run a store. Here is where the return usually goes missing, in plain words.
• How to set a return target for your storeA simple way to pick the yearly return you ask an operator to deliver, using your own numbers.
• How operator bids and upside splits workWhat a bid says, how the owner's return comes first, and how anything above it is shared.
• What to check before you hand over management of your storeQuestions to settle with your brand and with the operator before you say yes to a bid.
• You meant to make an investment and bought a jobWhy so many franchise store owners end up working in the store, and what to do about it.