How to set a return target for your store
A return target is the yearly profit you want from the store, shown as a percent of the money you put in. It is the number an operator will bid against, so it helps to set it with care.
Step 1: know what you put in
Add up what you invested: the franchise fee, the build-out, equipment, and any money still tied up. Use the real total. This is the base for your return.
Step 2: know what the store earns today
Take a year of sales and subtract labor, food and paper, and every other cost (rent, fees to the brand, utilities and the rest). What is left is the store's profit. Divide it by what you put in. That is your return today.
Step 3: pick a target
A good target is one you would be glad to receive and that a skilled operator could plausibly beat. If you ask for less than you earn now, operators will see an easy win and your split may be higher than it needs to be. If you ask for far more than the store can earn, bids may not come.
Step 4: remember the upside
Your target is a floor, not a ceiling. Anything the store earns above it is shared with the operator in the split you choose. A store that earns well above its target is a good problem to have.
Step 5: agree to measure it every quarter
We suggest measuring the return each quarter. That way one slow month does not hide a good year, and a bad quarter is noticed early. Write the rhythm into your agreement.
When you post your store, our AI turns your numbers into a short plain-words note and shows how far you are from your target.